Can you help me with an example of a PR campaign for a person not for an organization?

I want to find out how to build a public image campaign.


Thanks.Can you help me with an example of a PR campaign for a person not for an organization?
Princess Diana and other celebrities had publicists. Her case is well documented in Andrew Morton's book. This autobiography is a PR move. The intention: to get the public on her side. It revealed the Camillgate affair to the public for the first time. It was a dare to Prince Charles to divorce her and if so, to retain her royalty status. After the book was published, she went on to Panorama the programme to talk about it. Some perceive it as an attempt to destroy the monarchy. Some thought it was a book that shows she has media clought. In this category, sometimes PR is really spin doctoring.