How important is having Facebook or Myspace for a youth brand/campaign? Why?

it's not even youth captivated. I think it gives a rebel (pirate) kind of authenticity to bands, products and companies as well. The followers are certainly dragged into such hangouts trying to just belong . let alone the bad rap for the creeps who pan handle there but the real heart of the next generation is there in droves and they flat don't take s__t from no one.... I see them as what I called ';street smart'; in my school days with the computer the kids are all ';street smart'; and through the computer as the tool it has and is even becoming more important they are all without trying becoming book smart in ways as well. and all in one easy to navigate local.

tvs